Sydney, Australia | Sports Flick are proud to announce a multi-year TV rights deal with the South Korean top flight football competition, the K-League 1.
The exclusive rights deal, commencing with the 2021 K-League season, underpins Sports Flick’s commitment to bringing more Football to the Australian audience. The deal was done with the K – League’s official global media rights distribution partner, Sportradar, the leading global provider of sports entertainment products and services.
The K-League 1 is South Korea men’s top professional division. The reigning champions are Jeonbuk Hyundai Motors. Notably, the K-League also features the current Asian Champions League title holders Ulsan Hyundai.
The 2021 season also features 4 Australian players. Jason Davidson (Ulsan Hyundai), Terry Antonis (Suwon Samsung Bluewings), Alex Grant (Pohang Steelers), and Harrison Delbridge (Incheon United).
“We are excited to be partnering with the K-League providing Australians with the opportunities to watch some of the best football in Asia,” said Michael Turner, General Manager of Sports Flick.
“We are excited to continue our commitment to bringing more football to the Australian footballing community and continue to highlight Australian stars playing overseas.”
“Sportradar’s goal is to expand the global reach of the K – League, and we are therefore extremely excited to sign a long term partnership with Sports Flick to bring one of Asia’s best football leagues, with top Australian talent on display to screens across Australia,” said Lutz Tigges Senior Director, Media Rights at Sportradar.
The 2021 season commences on Saturday 27th February 2021 with Jeonbuk hosting FC Seoul at the Jeonju World Cup Stadium at 4PM AEDT.
General Manager – Sports Flick