The global OTT platform begins localizing live broadcasts with the UEFA Women’s Champions League in Australia
SYDNEY – 12 FEBRUARY 2021 — Sports Flick Global, the worldwide OTT and pay-per-view platform for live sports, has partnered with cloud video platform Grabyo to create bespoke viewing experiences for its subscribers.
Founded in Australia, Sports Flick Global has a growing portfolio of media rights to the world’s premier sporting competitions, spanning football, cricket, fight sports and many others.
With a growing global subscriber base, Sports Flick has chosen the use of Grabyo to remotely produce and tailor its international live broadcasts for regional audiences, including the use of local talent for presentation and commentary.
At a time when the competition for audiences is intense, Sports Flick plans to engage fans with unique experiences in each market.
Using Grabyo Producer, Grabyo’s live production platform, Sports Flick is able to remotely produce live broadcasts from anywhere in the world using just a laptop/PC. The broadcasts are then delivered directly to its platform with custom branding and graphics.
For its Australian audiences, Sports Flick has begun utilizing Grabyo’s remote production and contribution tools to bring some local flavour to its UEFA Women’s Champions League match broadcasts.
Using Producer Guest, Grabyo’s remote contribution web app, Sports Flick leverages local talent for commentary, like the legendary voice of Australian football Simon Hill, who contribute to broadcasts using their own personal devices from anywhere in the world. The commentators are able to interact with each other and view the program live, as if they were in the stadium.
Head of Marketing and Production at Sports Flick Global, Michael Turner, said: “With the ever changing world of broadcasting, we were impressed at the system’s capabilities as a full-scale cloud based replacement for a traditional vision switcher set up and its ability to handle all aspects of the live broadcasting workflow.
“We were given 24-hour support to quickly implement Grabyo into our UEFA Women’s Champions League Coverage and with the success of the transmission nationally, are looking at implementing the system into our other properties as we move toward a cloud based broadcasting workflow.”
Sports Flick’s content team access and collaborate on live broadcasts using Grabyo’s cloud-native platform. Without the need to access any additional equipment or hardware, its production team is working fully remotely without compromising on the quality of its programming.
“It’s exciting to see emerging OTT platforms such as Sports Flick Global adopt cloud technologies for their broadcast workflows. They’re not necessarily bound to legacy software or hardware so they can be agile and creative in how they deliver new content experiences to fans”, adds Marcello Fabiano, Head of Australia/New Zealand at Grabyo.
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For more information, contact:
Head of Content, Grabyo
Head of Marketing and Production, Sports Flick
About Sports Flick Global
Sports Flick Global are an Australia based OTT platform broadcasting sports internationally. The platform specialises in growing and emerging sports, seeking new markets and broadcast opportunities. Sports Flick is also a production house, specialising in sports content production. For more information, visit www.sportsflickglobal.com
Grabyo is the leading cloud video platform. Grabyo’s lightweight services are the future of broadcast – equipping partners with the tools to manage agile video distribution strategies across all major digital, OTT and social platforms.
Delivered as a SaaS platform and accessed through a web browser, Grabyo is trusted by major publishers and rights holders including UFC, Tennis Australia, Network 10, Seven West Media, Racing.com, Trans7, MediaCorp, LaLiga and The English Premier League; Grabyo’s SaaS platform is designed to help digital teams maximize their resources, with no additional software and limited training needed to utilize its browser-based tools.
The platform has strategic partnerships across OTT, social media and broadcast including Twitter, Facebook, YouTube, Instagram, Twitch and Snap. in 2020, Grabyo partners created over 850,000 clips and 21,500 live broadcasts, generating more than 17.5 billion video views.
For more information visit about.grabyo.com
Press Release via Grabyo